Arzepak
Designing trust in a fragmented
real estate market.
I designed Arzepak from scratch—a two-sided marketplace connecting verified property data with buyers,
while giving agents a complete business management platform.
My role:
UX Strategy, Design System, Two sided experience design, Usability Testing, Dev Handoffs
Buyer's Problem
- Data scattered across 50+ unregulated websites
- 78% spend 3+ months just gathering basic information
- No way to verify prices or trust listings
Agent’s problem:
- Managing properties across WhatsApp, Excel, and phone calls
- No way to track leads or measure marketing effectiveness
- No way to track leads or measure marketing effectiveness
Solving the buyer problem requires solving the agent
problem. You can't have trusted data without empowering
the people who create it.
I reframed the search around intent,
not the keywords.
The user problems i discovered
Keyword-based search returned results, but not relevance.
“Users typed locations or vague terms (“2 bed apartment”), then spent excessive time refining filters manually. 64% said search results felt “technically correct but not useful.”
My decision
Redesigned property search to prioritize intent signals
over raw keywords.
Built agent portal as a business tool, not just
a listing manager.
The agent problems i discovered
In research, agents told me:
"I manage 40 properties across WhatsApp, Excel, and memory"
"I can't tell if my Facebook ads are working or just burning money"
"When employees leave, they take client relationships with them"
Build a system for the agents
Don't build a simple "upload listings" form. Build a complete business management system that agents would pay for even without buyer traffic.
What i have shipped
Buyer portal:
• 12,000+ property database with verification
• Advanced search and map-based discovery
• Area intelligence (safety, schools, trends)
• Investment calculators and ROI tools
• In-portal messaging with agents
• Saved searches and favorites
Agent portal:
Property management system (bulk upload, editing)
Team collaboration
CRM (inquiry tracking, conversation threads)
Analytics dashboard (performance, leads, ROI)
Ad management (feature listings, set budgets)
Saved searches and favorites
Admin tool (For Arzepak team):
Verification queue (approve/reject submissions)
User moderation (flag fake agents/listings)
Platform analytics (usage, growth, revenue)
Content management
Impact (First 6 Months)
Buyer side:
47,000 registered users
156,000 monthly sessions
23% conversion (inquiry → visit)
12-minute average session (vs 3-min industry)
Agent side:
340 agents onboarded
12,000+ properties managed through platform
78% verification rate (agents self-select quality)
4.3 logins per week (high engagement)
Marketplace health:
67% of conversations start on-platform
Average agent response time: 4.2 hours
Lead quality: 89% serious inquiries
Agent retention: 86% still active after 6 months
