Arzepak – A Property Platform Built to Earn User Trust
Arzepak is a property buying and renting platform designed to bridge the trust gap between real estate agents and customers. It simplifies listings, makes agent communication clearer, and empowers users to make informed decisions.
Roles:
- UX Strategy
- Flows & Wireframes
- Web App UX/UI
- Visual Design
- User testing
- UX Strategy
- Flows & Wireframes
- Web App UX/UI
- Visual Design
- User testing
The Challenge
The real estate experience in the local market is broken by misinformation, unclear listings, and a lack of trust between buyers, renters, and agents. Most property platforms offer either outdated data or poor user experiences that create confusion rather than clarity.
For agents, listing properties is often a manual or disconnected process, leading to inconsistent visibility and high effort with low reward. For consumers, the experience is worse, scattered listings, no verified details, and little guidance on how to contact or trust an agent.
Arzepak set out to create a unified platform that makes the real estate journey clear, reliable, and action-driven for both agents and end users.
Arzepak set out to create a unified platform that makes the real estate journey clear, reliable, and action-driven, for both agents and end users.
BUSINESS GOALS
Our product goals were centered around enhancing trust, transparency, and efficiency for both property seekers and agents. We wanted to replace cluttered property experiences with clear, guided, and trustworthy interactions.
The platform aimed to achieve
- A seamless user journey from property discovery to inquiry.
- A transparent agent experience with structured listing and pricing plans.
- Up-to-date listings with verified information to build user confidence.
- Increased lead quality for agents by improving visibility and access.
Gaps in the Real Estate Experience
Before starting design, we reviewed popular real estate platforms in the region — including Zameen.com, Graana and OLX — to understand where they failed users. The research revealed a consistent pattern of outdated listings, vague pricing, and lack of agent accountability.
Outdated property data
Many listings were inactive or duplicate
No agent verification
Users couldn’t trust who they were contacting.
Cluttered UI/UX
Overwhelming filters and poor mobile usability
No clear inquiry system
Users dropped off before contacting agents.
Insights That Shaped Our Direction
We interviewed both property seekers and real estate agents to better understand their frustrations with existing platforms and offline systems. Their feedback revealed a disconnect between what users expected and what the market was delivering.
For Consumers (Property Seekers)
- I found multiple listings for the same house — and no idea which one was real.
- There’s no way to know if an agent is legit or just wasting my time.
- Most listings don’t have updated info or clear pricing.
- I gave up contacting people because it felt like no one was serious.
For agents
- We don’t get good leads, people just browse and leave.
- It’s hard to manage listings across platforms. Nothing is in one place.
- We want control over how we present our properties.
- We often deal with unqualified leads and ghost inquiries.
“These conversations reinforced the need for a trust-first platform where users see verified, updated listings and agents can clearly manage and present their properties in a structured way.”
From Pain Points to Product Direction
With user insights in hand, we translated pain points into core experience goals. Each UX and feature decision aimed to solve a real frustration, whether it was about trust, clarity, or efficiency. Our guiding principle was to create a system where every action feels guided, verified, and worthwhile.
“ 80% of the users are not be able to find property on the other plaforms. Extra charges on listing properties and no visibility on investment. ”
Consumer
Pain Points
I can’t tell which listing is real.
I waste time contacting dead leads.
I don’t know how to trust the agent.
I have no way to build credibility.
UX Response
Verified property badges and agent profiles.
Auto-updated listings with expiry rules.
Ratings, profile history, and response performance displayed.
Profile with completed jobs, ratings, and skill tags
Pain Points
UX Response
I can’t tell which listing is real.
Verified property badges and agent profiles.
I waste time contacting dead leads.
Auto-updated listings with expiry rules.
I don’t know how to trust the agent.
Ratings, profile history, and response performance displayed.
I have no way to build credibility.
Profile with completed jobs, ratings, and skill tags
Agents
Pain Points
I get low-quality or no leads.
I can't manage my listings properly.
Many hidden charges and no leads conversion in return
UX Response
Inquiry form with user contact verification.
Dashboard with bulk upload, performance analytics
No hidden fees, transparent pricing, and ROI tracking.
Pain Points
UX Response
I get low-quality or no leads.
Inquiry form with user contact verification.
I can't manage my listings properly.
Dashboard with bulk upload, performance analytics
Many hidden charges and no leads conversion in return
No hidden fees, transparent pricing, and ROI tracking.
User Flows & Wireframes
With validated insights and product direction in place, we mapped out the core flows for both property seekers and agents. The goal was to make every interaction feel guided, clean, and efficient — from discovering a property to successfully listing one.
Wireframes
Redefining Property Search
Simplified filters, real-time results, and verified listings — designed to reduce frustration and help users find the right property faster.
Responsive by Design
The platform was designed to be fully responsive, ensuring a consistent, intuitive experience across devices. Key actions like search, browse, and contact remain effortless—even on smaller screens.
Clarity at the Point of Decision
The property detail screen was designed to reduce uncertainty and guide user action. We focused on clear visuals, structured information, and quick access to agent contact.
Simple Signup, Strong Start
Simple, role-based signup flow designed to reduce friction and help users get started quickly, whether they're buyers, agents, or investors.
Empowering Agents to Work Smarter
A streamlined agent experience—built for easy listing management, clear plans, and actionable performance insights.
Listing Made Effortless
We simplified the property upload into clear, guided steps—helping agents list faster, with better accuracy and zero confusion.
Designing for Clarity, Built for Growth
Every design decision focused on removing friction, building trust, and simplifying complexity—for both users and agents. The result was a platform experience that not only felt better, but worked smarter and scaled stronger.
Mohsin and his team managed to turn the complex requirements into a beautiful and intuitive platform, drastically lowering the threshold and flattening the learning curve for the new users. The look and feel of the Arzepak now fully matches the innovative company goals and user’s needs.
Naumana Niazi, CEO ARZEPAK
